26/10/2021

Tannochbrae

Built Business Tough

Why farmers in Maharashtra are making fruit cakes

Krishnat Patil from Kagal in Kolhapur district celebrated his son’s birthday in a diverse way, with a diverse information. He and his family members prepared a cake employing watermelon, pineapple, grapes and orange alternatively of purchasing a cake from a bakery. The information was loud and clear — farmers should really make their have cake and also market place it.

Farmers, particularly fruit growers, are setting a craze, what they get in touch with ‘a movement’ to popularise birthday cakes designed up of layers of refreshing watermelon, papaya and musk melon, and adorned with product, strawberries, grapes and mango slices.

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Cultivating a style for novelty

“Fruit growers have endured closely in latest instances owing to lockdown and now traders are acquiring the make at small rates stating there would be an additional sequence of lockdowns. Farmers are receiving the least expensive price for the make and hence some farmers have began this craze of fruit cake. It is catching up on social media and farmers are receiving a great response” says agriculture analyst Deepak Chavan.

Farmer Haribhau Mahajan from Nashik insists that not just birthdays but all instances ought to be celebrated in this way. He gifted a fruit cake to Sonali and Sagar Wadnerkar to celebrate their relationship anniversary and the few was delighted to mark the occasion in a novel, and healthful, way.

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WHO recommendation

‘Hoy Amhi Shetkari’ organisation has introduced a fruit cake competitors with the condition that the participants ought to build a cake employing fruits and vegetables obtainable in their have localities.

Farmers are projecting fruit cakes as a healthful solution to baked cakes and are campaigning for their new item. The WHO panel on diet regime, nourishment and prevention of continual conditions has suggested a daily ingestion of at the very least four hundred grams (or 5 daily servings with an normal serving measurement of 80 gm) of fruits and vegetables, excluding potatoes, cassava and other starchy tubers, to stop diet regime-related continual conditions and micronutrient deficiencies.

“The lockdown has genuinely strike tough and farmers will have to find new approaches to sell their products and solutions employing new advertising and marketing programs. Farmers will have to take regulate in key, secondary and tertiary sectors, only then can farming be rewarding,” says farmer Sanjay Chavan.