Hit by falling prices and labour shortage, pineapple farmers begin deserting their crop

With plummeting selling prices, the smiles on the faces of Kerala’s pineapple farmers have offered way to wrinkles of worries even as the second wave of Covid has battered lots of upcountry consuming markets.

The euphoria of a rate increase, viewed a thirty day period ago, looks to have been short-lived as farmgate selling prices of all varieties have dropped to ₹19 for each kg after ruling higher than ₹40. According to growers, the closing down of main upcountry markets and limits have strike the trade in a massive way.

Ramadan demand from customers impacted

Kerala’s GI-tagged Vazhakkulam pineapple is the most sought-after selection in lots of upcountry locations and the Covid pandemic has completely impacted demand from customers for Ramadan. Pineapple is an integral component of Ramadan fasting.

Dwindling gross sales have pressured lots of growers to leave the fruit in the plant and not pluck it. At present,

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