May 30, 2023


Built Business Tough

SeatGeek Going Public Via SPAC

A top ticketing marketplace announced a SPAC merger Wednesday.

SeatGeek announced a SPAC merger with RedBall Acquisition (RBAC). The deal gives the corporation an enterprise worth of $1.35 billion.

Executives associated in the deal have knowledge across all 4 key U.S. skilled sporting activities — the MLB, NBA, NFL, and NHL — together with European football leagues.

A private investment in general public fairness of $one hundred million is integrated as portion of the SPAC merger. Traders in the PIPE include Accel, Qualtrics founder Ryan Smith, Kevin Durant, Prosperous Kleiman’s Thirty Five Ventures, and some others.

General public RBAC shareholders will own 28.five% of the corporation right after the merger.

Established in 2009, SeatGeek started as a ticket aggregator. The corporation has transitioned and included extra small business segments via the years.

Traders Prosperous Kleiman and Kevin Durant in 2017.

The corporation included a shopper marketplace in 2014 and an enterprise solution in 2016. As a final result, SeatGeek now counts itself as a vertically integrated, cellular-centric ticketing system.

SeatGeek has developed its sector share over the years in the secondary sector, likely from 7.two% in 2019 to 10.9% in 2020. The corporation mentioned its sector share was eleven.five% in the initially half of 2021.

Gen Z is a crucial target for SeatGeek with its cellular target. The corporation mentioned 36% of its consumers are considered Gen Z associates.

Between the opponents for SeatGeek are Vivid Seats, which is also likely public via SPAC Horizon Acquisition.

Progress Forward

SeatGeek lists an addressable world live entertainment section really worth $126 billion, together with a $fifty eight billion U.S. sector.

The enterprise small business section has found powerful advancement, the corporation highlighted in its presentation.

SeatGeek has unique ticketing bargains with the pursuing teams and venues: Brooklyn Nets (Barclays Centre), Cleveland Cavaliers (Rocket House loan FieldHouse), Dallas Cowboys (AT&T Stadium), and half of the English Premier League.

The corporation mentioned it continues to include enterprise consumers that include things like stadiums, arenas, theaters, casinos, horse tracks, and golf events.

SeatGeek claims there is pent-up demand from customers for tickets for sporting activities and concerts pursuing quite a few shutdowns throughout the COVID-19 pandemic.

“We’ve developed considerably in 2021, getting in sector share as the live entertainment business recovers,” SeatGeek co-founder and CEO Jack Groetzinger mentioned.

The corporation mentioned it would use proceeds from the SPAC merger to carry on its enterprise partnerships and scale marketing and advertising alternatives. Mergers and acquisitions and international growth are also planned for long run advancement.

SeatGeek experienced compounded yearly advancement of 70% from 2016 to 2019.

The corporation observed earnings of $33 million in fiscal 2020. Projections see earnings hitting $132 million in fiscal 2021 and $345 million in fiscal 2022.

SeatGeek lists fiscal 2024 as the calendar year to hit beneficial EBITDA, with a projected $53 million.

This story originally appeared on Benzinga. © 2021

Benzinga does not offer investment tips. All rights reserved.

Photo by Steve Jennings/Getty Pictures for TechCrunch
Benzinga, live entertainment, MLB, NBA, SeatGeek, ticket revenue