Unilever will ditch the phrase “standard” from its beauty goods and tone down product photograph editing in a bid to burnish its range and inclusion credentials.
The FTSE 100 company said its editing ban would eliminate “all electronic alterations to body form, sizing, proportion and skin colour” from its advertising and marketing, while the word “standard” will be eliminated from at least 200 goods inside a year.
The owner of the Dove own care model claimed the go was component of generate to create a “additional inclusive definition of attractiveness”.
The shake-up is the most current instance of corporate giants dropping longstanding labels and practices in an attempt to look additional ethical to a new technology of customers.
Sunny Jain, Unilever’s head of attractiveness and own care goods, said: “We know that eliminating ‘normal’ from our goods and packaging will not repair the difficulty by yourself, but it is an essential action forward.”