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FarmTrace will now track a banana’s journey from the farm to the consumer’s basket

The retailing of the humble banana is set to go hi-tech in some elements of the region quickly. By scanning a QR code, 1 can quickly track the journey of the banana from the farm to the consumer’s basket.

Joyful Banana, the fruit brand name from Desai Fruits Enterprise Pvt Ltd (DFV), has started off deploying the QR code remedy FarmTrace on the fruit that will support buyers track the journey of the fruit — with the details and the locale of the farm the place it was developed and the ripening chamber, the place it was ripened and packed ahead of achieving the retail shelves.

Transparency for shoppers

“FarmTrace assists us to further more differentiate our high quality bananas from other suppliers and give our buyers whole transparency and assurance about shopping for a healthful and hygienically manufactured product or service,” claimed Marco Klinge, CEO, DFV, a large producer and exporter of bananas centered in Navsari, Gujarat. Even more, FarmTrace can support producers and farmers realise much better price tag for their develop.

DFV handles about one hundred,000 tonnes of bananas each year, of which about 70 for every cent is exported and the rest sold in domestic market, Klinge told BusinessLine adding that the corporation was searching to triple its fruit volumes this year.

DFV is a portfolio corporation of Pioneering Ventures, a food items, finance and know-how platform centered in Switzerland. The FarmTrace remedy was made Lateral Praxis, an agri-tech corporation obtained by Pioneering Ventures in Could this year.

FarmTrace is centered on know-how architecture that hyperlinks MIS knowledge previously logged by food items producers and suppliers, tracks each piece of fruit, vegetable or clean develop packet centered on a distinctive sticker. Klinge claimed the QR code remedy would also be deployed on other farm develop these types of as pineapples and rice going forward.

“Consumers in India and throughout the world are starting to be more and more mindful about the food items they take in, and they prefer to know precisely the place the product or service comes from, when it was harvested and how it was manufactured,” claimed Pablo Erat, Co-founder of Pioneering Ventures, in a statement.

Suniti Gupta, CEO Pioneering Ventures Tech, claimed, “FarmTrace is the only remedy in India now that allows traceability on an person fruit amount. We are in method of integrating our techniques with Blockchain know-how now.”

Retaining it very simple

“We have also intentionally held it very simple for farmers, offer chain associates and distributors to be part of in. They can make their food items traceable without having incurring a massive expense, by just enrolling with us. We provide enough tech help to the modest-scale farmers to support enroll them and onboard them on this journey of remaining able to provide traceability characteristics to their develop.”

So far, more than 3,000 farmers are on the map of FarmTrace. The website-centered remedy aims to enroll all around ten,000 farmers in the pilot section by March 2021.

Recently, INI Farms, one more large exporter introduced the deployment of QR code traceability characteristic on its fruit brand name Kimaye for goods these types of as pomegranate, arils and coconut. INI Farms had claimed its bananas will have the QR code on the fruit from December.