17/01/2022

Tannochbrae

Built Business Tough

Bake Off stays on Channel 4 in new three-year deal

Channel 4 will go on to air the Wonderful British Bake Off for yet another 3 several years soon after the broadcaster signed a new deal with the show’s producers.

The arrangement with Enjoy Productions will also prolong to Channel 4’s existing offers for Bake Off: An More Slice, Junior Bake Off, Bake Off: The Specialists, The Wonderful Celebrity Bake Off for Stand Up To Most cancers and The Wonderful Pottery Throw Down.

Earlier this calendar year Aldi extended its sponsorship of the show and its spin-offs in a deal worthy of a reported £4m. 

Ian Katz, Channel 4’s chief articles officer, mentioned: “We are thrilled that Channel 4 will go on to provide up Bake Off’s exclusive mixture of heat, humour and soggy bottoms for several years to appear. Bake Off is all about optimism, celebrating eccentricity and bringing the nation alongside one another – exactly what a publicly owned Channel 4 is here to do.”

Richard McKerrow, chief executive of Enjoy Productions, mentioned the deal underlined a “mutual respect and partnership which allows us to carry Bake Off to the widest viewers possible”.

Bake Off is one particular of Channel 4’s most common reveals, with very last year’s last watched by 11.5m individuals, profitable an viewers share of almost 42pc.

This series is averaging 8.7m viewers an episode, producing it next only to Strictly Come Dancing as the most common unscripted show.

The cooking programme was 1st broadcast by the BBC in 2010 and continued for seven series.

It moved to Channel 4 in 2017 soon after its maker, the Sky-owned Enjoy Productions, failed to agree a new deal with the BBC. The corporation arrived in for criticism for getting Bake Off to the greatest bidder in a deal worthy of a reported £25 a calendar year.  

The show’s greatest viewers throughout its BBC period was 16m viewers in 2016.

Mel Giedroyc and Sue Perkins, who offered the show on the BBC, did not make the move to Channel and mentioned at the time: “We are not likely with the dough.”