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Advocate Aurora Enterprises acquires Senior Helpers

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Advocate Aurora Enterprises, Advocate Aurora Health’s new subsidiary, is increasing its suite of senior care products and services with the acquisition of in-property care corporation, Senior Helpers. 

By way of its more than 320 franchised and corporate-owned locations in the United States, Canada and Australia, Senior Helpers presents seniors with in-property products and services ranging from specialized care for those people with persistent conditions this sort of as Alzheimer’s, to companion care. 

Announced on April 1, the acquisition is Advocate Aurora Enterprises second expenditure. 

Centered in the Midwest, Advocate Aurora Overall health lately shaped Advocate Aurora Enterprises to make investments in firms devoted to care beyond traditional medical care options. The subsidiary is tasked with focusing investments in three essential places – getting old independently, parenthood and individual functionality. 

Senior Helpers’ leadership group will continue to be in their roles. 

WHY IT Issues

The will need for property wellness products and services is rising as the toddler boomers age into retirement.

In accordance to the U.S. Census Bureau, one particular in each and every 5 U.S. citizens will arrive at retirement age by 2030. 

The need for property wellness is rising, but property care suppliers have worries with workforce recruitment in a job that can pay back as little as $thirteen.80 an hour or $22,000 a yr, in accordance to Property Overall health Care information.  In New York, the range of caregiver positions is predicted to increase from 440,000 in 2018 to more than seven hundred,000 by 2028, the firm stated, citing a report from scientists at The Metropolis College of New York and the Association on Getting older in New York.
President Joe Biden’s proposed $two trillion American Careers Approach involves $four hundred billion towards increasing obtain to property-centered or local community-centered care and strengthening the wages of caregivers.

And perceptions of getting old are modifying. At the Related Overall health Conference in Boston in Oct, 2020, gurus mentioned how the health care industry usually dismisses those people more than the age of fifty when it comes to advertising and marketing solutions and products and services. 

At the conference, main community coverage officer for AARP Debra Whitman, stated that people’s requires do not simply boil down to seeking to stay more time, it is about folks having excellent of everyday living and regulate. 

“Senior Helpers furthers our transformation into a vacation spot wellness corporation that goes beyond ill care to present wellness choices,” stated Jim Skogsbergh, president and CEO of Advocate Aurora Overall health. “The best intention here is to give folks much more healthful times in the consolation of their households performing the actions they take pleasure in. This aligns with our function of aiding folks stay properly.”

THE Larger Craze

Advocate Aurora Enterprises’ acquisition of Senior Helpers comes warm on the heels of its to start with shift, which was to make investments in Foodsmart, a nutrition telehealth system. In March, the subsidiary introduced it led a series C funding spherical of more than $25 million in the system.

Foodsmart aims to make wellness taking in reasonably priced and available by products and services like customized recipes, grocery savings and nutrition direction.

The establishment of Advocate Aurora Enterprises is not Advocate Aurora Health’s only initiative targeted on wellness courses.

In 2018, the nonprofit wellness technique contributed $two.1 billion in charitable care and products and services such as behavioral wellness and school-centered care, wellness screenings, workforce development initiatives and local community-developing attempts.


“The will need for superior-excellent, in-property senior care has hardly ever been higher. We see all types of options to boost our suite of senior products and services as component of Advocate Aurora Enterprises’ portfolio, because we share quite a few of the exact same core values,” stated Senior Helpers CEO Peter Ross. “Specified Advocate Aurora’s scale and their practical experience as a premier health care provider, which aligns with the perform our franchisees are by now performing, we’ll be far better positioned to extend greatest-in-course care and wellness products and services for seniors.”
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