SaaS not solely shifts enterprise models, but additionally raises customer expectations, creating new responsibilities for channel sales companions. Partners accustomed to onboarding customers with giant upfront engagements, with a purpose to maintain a steady or rising revenue stream, should now develop extra sustained relationships with those customers, who’re in turn changing into more demanding. Software program vendors can facilitate the companion-buyer relationship with a number of techniques, all of which speed up customer understanding and put new instruments in the hands of shoppers.
Vanguard Small Business
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